When you want to grow your business, taking it online is considered the best option. You might choose an ecommerce platform that best fits your needs but certainly it isn’t enough to make you successful online. You need to connect your ecommerce platform to a CRM system for small business or big enterprise. CRM, which is a contact management system can help keep your online business running smoothly.

Here’s why CRM is necessary for your ecommerce business:

Improve your Lead Acquisition Rate
Get your email marketing right by using CRM software for small business or large organization. With this tool, you can personalize and schedule your emails so that they can be delivered at the right time. For instance, you can also send emails depending upon the time zone of your leads. It is also possible to separate emails depending on the type of leads. This allows you to reach your target audience better. You can also schedule call-back times and reminders so that you never forget to follow-up your leads. Also, CRM marketing tools can help you to analyze which lead acquisition efforts are actually working for your business. So one can definitely say that use of CRM does help to generate more leads and sales.

Advanced Reporting
CRM with advanced reporting options will allow to compare sales results by viewing month-by-month sales figures using graphical tables and charts, and identify the best sales channel that work for your ecommerce platform. You will gain useful insights about your sales with advanced graphical reports. For instance, you can know what percentage of leads have been converted over time and moreover identify the best performer in your sales team. The reporting tools will allow you to monitor your sales process graphically so that you understand your sales results easily.

Improve Response to Ads on Social Media

You might be using social media like Facebook, LinkedIn, and Twitter to advertise your business. By combining data from CRM and social media, you can target your audience more effectively. It will help to engage your prospects and improve advertising response rates. You can achieve greater success through social advertising when you integrate CRM and social data.