CRM that provides a 360 degree view of customer data at your fingertips, can work wonders to boost business revenue. It will help you to become more responsive towards your customers. If used in the right way, CRM can help you to drive growth and improve sales productivity by a whopping 30%.

Here’s how CRM can give a fillip to your revenue:

Facilitate Up-Selling and Cross-Selling
CRM software allows you to display relevant upsell and cross-sell offers to your customers, which is the key to improve sales. It allows you to offer related products that a customer might be interested in. The software tool allows you to track the buying behavior of your customers. It enables you to get details of past purchase history of your customers, based on which you can easily identify up-selling and cross-selling opportunities. Relevance is the key to succeed in these sales marketing strategies, which you can easily achieve using this software tool.

Identify Customers that are more Valuable
Effective customer segmentation is one of the key benefits of using CRM. With this tool, you are able to identify customers that spend more and spend more often. Customer data collected in CRM software for small business and large organization can help you to segment customers depending upon their spending power. This will enable you to find out the customers who are more receptive towards your business. You can design and implement marketing campaigns to re-engage customers who are giving your more business. Such targeted marketing campaigns are effective and highly successful, which can contribute to increase in sales.

Take Informed Business Decisions

The Best CRM system for small business  and large enterprise provides simple and clear reporting, which enables you analyze the performance of your business as well as the productivity of individual sales employees. The ‘Reporting feature’ enables you to discover reasons behind sales dropping during a specific period of time. With CRM offering a comprehensive suite of reports, you are able to understand your business better and take actions to improve sales.