A CRM software such as Salesforce can work wonders to handle customer data for your online business. However, it is advised to integrate your CRM tool with your ecommerce business to better serve your customers. It allows you to create a centralized database containing all the updated customer information, which can be used effectively for marketing and promotional campaigns.

Here’s what should be synced with ecommerce Salesforce CRM integration:

Abandoned Carts
Cart abandonment is considered to be the worst scenario for any ecommerce owner. CRM integrated with ecommerce can play a key role in reducing cart abandonment rate. For instance, you can send abandoned cart information to your CRM. Customer information including email-id will be available in CRM for guest as well as registered users. So if any user has abandoned the cart, you can send him targeted email and encourage to complete the purchase.

Invoice
Salesforce integration with ecommerce should allow invoice information to flow back and forth. This means users accessing CRM as well as ecommerce platform should be able to see updated invoice data. Syncing invoice data is important so that if any pending invoice is paid, it should be immediately reflected in either of the systems.

Order History
Syncing order history from ecommerce to Salesforce solution is very important as it will allow your CRM users to keep track of customer purchases. Knowing the customer’s previous orders (past sales) will allow your CRM department to create personalized promotional campaigns, which can help to increase sales in the near future and improve revenue growth.

Shipment / Delivery
Integration should allow you to pull shipment or delivery information from ecommerce into CRM system. For instance, if there are any delivery issues, the CRM support team can access tracking information in real time to know where the order is and when it will be delivered.